The Art of Brainstorming (Episode 1)

A shortcoming of both groups was a striking failure to effectively brainstorm both team names and project plans. The rules of brainstorming are simple: 1) Accept all ideas, 2) Set a time limit, 3) Take notes, 4) Quantity over quality, 5) No ownership, and 6) Piggyback on other’s ideas. What did Tarek do when brainstorming a name for his team? Steamrolled them with his own idea. What happened when Brent threw out the idea of 'Killer Instinct' for Allie’s team? He was crushed with criticism. Brent was similarly rebuffed when he suggested offering manicures and haircuts at Sam’s Club. Right now there’s a dearth of ideas and a failure to brainstorm is part of the reason why.